Internet marketing is a way of promoting and advertising a brand or product on the internet with the help of platforms like websites, social media, blogs and more. Email marketing is a form of internet marketing which uses the medium of email to promote products and services. It can be said that email marketing is done to develop and maintain good relationships with customers and clients.
E-mail marketing technique is one of the easiest and quickest methods today. All marketers need to do is create a campaign, upload a list and send it out to any or all stakeholders, all at once.
There are numerous laws surrounding the guidelines which need to be followed to perform email marketing. These laws and rules ensure that no fraud act is taking place in the name of email marketing. If you have a legitimate business and take part in email marketing frequently then you are most likely complying with these laws already.
Newsletters are the most commonly used in email marketing because they are effective, informative and also advertise your product and service efficiently. In fact, when asked customers which type of emails they prefer and read, 90% chose newsletters according to Nielsen research.
Email marketing is a huge part of internet marketing and cannot be understood in one go by reading a simple article. In the current time, when internet marketing is become more and more popular, people have started making career in this field too. They study this marketing technique to gain in-depth knowledge and master the art of email marketing. It is a time taking and lengthy topic to study.
If you are interested in this field of internet marketing and email marketing you need to indulge yourself in reading newsletters on them to get better knowledge and perspective. To make things easier for you, we have listed the most popular newsletters which will help you understand internet marketing and email marketing better.
The 6 newsletter you should look into, to understand how to do great e-mail marketing
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HubSpot
HubSpot is a software product developing and marketing company which focuses on inbound marketing and sales. They provide products and services for social media marketing, web ananlytics, content marketing, email marketing, search engine optimization.
HubSpot’s marketing blog and newsletters aim to help viewers and readers get to know more about internet marketing. They provide content regularly to help readers learn and get knowledge about inbound marketing. Their newsletters successfully provide great marketing content to over 300,000 marketers and business owners.
Their newsletters cover everything, including topics like SEO, email marketing, analytics, blogging, social media marketing and much more. Subscribing to their newsletter will help you learn a great deal about all aspects of internet marketing. The best part is that their newsletters are released after regular intervals of time and get delivered straight into your inbox via email.
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TripAdvisor
TripAdvisor is an American travel and restaurant website which shows the reviews and features of restaurants and hotels. It also shows things like accommodations and travel destination related content.
TripAdvisor provides its users and readers with a customized newsletter in every 2 weeks and is completely free of cost. The content of this newsletter is extremely useful for travellers and visitors and also interesting to read.
They have a wide subscriber base who is very satisfied with the contents of the newsletters provided by TripAdvisor. If you want to know how to create engaging and interesting newsletters, subscribing to TripAdvisor newsletter is a smart option.
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Booking.com
Booking.com is another travel related company which is basically a travel fare aggregator and travel meta search engine for hotel and lodging reservations.
This company is regularly sending newsletters via email to their subscribers. All the newsletters are travel oriented and very exciting to read. You can learn a lot about email marketing via newsletters by reading their newsletters and the type of content they publish targeting each of their subscriber.
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Zalando
This is a German electronic commerce company which maintains cross-platform online stores. Their online stores deal with products like shoes, fashion and beauty items.
They have a very strong email marketing strategy. They provide details of all the latest products, discounts and offers via newsletters, only to the customers who have subscribed to them. These newsletters are free of cost and also beneficial as they provide all the details of the latest products in market. This attracts a lot of customers to subscribe to their newsletters.
You can also subscribe to their newsletters and learn their email marketing strategy in order to implement it in your business.
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Moz
Moz is a company which sells inbond marketing and marketing analytics software subscriptions. It is a SEO software development company.
If you want to get in-depth knowledge of SEO and digital or internet marketing then you need to subscribe to the newsletter provided by Moz to its viewers. They are very particular in publishing their newsletters at regular intervals so that their customers can get a regular doze of good quality content which they can learn from.
You can learn all the basices of email marketing by following Moz newsletters.
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InVision
InVision is a prototyping, collaboration and workflow tool created especially for designers. It provides you with clarity and control to strengthen your design.
They come up with a weekly email newsletter about their latest designs and current trends. They not only provide their own recent content but also promote curated content of other brands.
If you want to study email marketing and how to create impressive newsletters, you should subscribe to their newsletter and get a weekly doze of information directly in your email.
With the increasing popularity and effectiveness of email marketing, all major as well as small companies have come up with their own newsletters. This marketing strategy proves to be very effective in maintaining customer and client relation and informing stakeholders of all the latest progressions taking place within the company.
If you want to expand your business, internet marketing and email marketing is the right step towards expanding your business online. In order to do that it is best to first observe and study the strategies of other companies and how these companies perform their email marketing. Subscribe to a few of the newsletters to get a better idea of how to create your own newsletter for email marketing.
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